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Meta Pixel

Meta Pixel is an analytics tool that enables you to track and collect data about the actions users take on your website after interacting with your Facebook ads. This data includes page views, conversions, and other user interactions, which help you measure the effectiveness of your Facebook advertising campaigns. Meta Pixel enables you to optimize your advertising strategies, retarget users, and create more personalized ad campaigns.

Getting Started​

To configure Meta Pixel as a destination in Ucraft Next, in your Facebook Business Manager account you need to get the Pixel ID and Access Token.

Get the Pixel ID​

  1. Log in to your Facebook Business Manager account.
  2. Go to All Tools > Events Manager on the left sidebar.
  3. Go to Data Sources on the left sidebar.

Note: If you do not have a data source, follow the instructions to create a data source.

  1. Click the Overview tab. The Pixel ID is displayed on the right side.

Get the Access Token​

  1. Go to All Tools > Events Manager on the left sidebar.
  2. Go to Data Sources on the left sidebar.
  3. Click the Settings tab.
  4. In the Conversions API section, click Generate access token under the Set up direct integration section.

You can test the integration by taking the following steps:

  1. Go to All Tools > Events Manager on the left sidebar.
  2. Click Data Sources on the left sidebar.
  3. Click the Test events tab and follow the instructions.

Set up Meta Pixel​

  1. Go to Apps on your Ucraft Next Dashboard.
  2. Click Get App.
  3. Select Meta Pixel in the App Store.

Tip: To easily switch projects, click the project switcher at the top left of the page.

  1. Click Get App and then click Install.

  1. Complete the purchase flow and click Go to my project.
  2. Enter Pixel ID and Access Token.
  3. Click Save Changes.